Why It’s Difficult To Be A Successful Online Business Owner?
Do you feel like the weight of the world is on your shoulders? That if you don’t make this business thing work, your life is going to flat fall apart? Do you wonder what it takes to be that successful online business owner?
I know I’ve asked myself this, and more than once in my online career. Life online can be extremely overwhelming for most of us.
Why we choose to become an online business owner?
I heard something the other day that reminded me why overwhelm so prevalent when starting an online business.
Most people start an online business to generate extra income either to help out with monthly expenses (which is more people than one realizes) or setting up some sort of savings for the future. Whether that be a college fund, retirement fund, that dream vacation or just making enough money so you never have to work again.
Because there are so many opportunities to choose from out there in internet-world, what you’re really getting into can be somewhat confusing.
Unfortunately, more times than not, by the time we realize that we need to do something to supplement our
income, we already need the income, not the need to spend more to start a business. So when turning to online marketing (of some sort) to help fulfill that lack, we go into this online business idea already desperate. This, I believe, is where we’re looking for the easy fix to our monetary problem. (The internet is full of promises)
Why is it that we think that online marketing is just a push of a button to success?
But the truth is, what we’re looking for doesn’t exist. It never has. If you think about it, life has all these growth steps, from birth to school, to college, marriage, etc. It takes time to learn (ie, 12 years of grammar school, 4-10 years of college, time to find and develop the relationship of the one you want to spend the rest of your life with).
So why do we expect an online business to be any different? Why do we expect to put up a website, send out some emails and wallah, hundreds of dollars just come flying at us.
Well, I know when I first got started, many years ago, I had no idea that I was really building a business. At that time, what I heard was some guy was sitting at home in his underwear making thousands of dollars online. You may or may not have heard of him.
But he and other guru marketers, similar in nature, were advertising how easy it was, but what they were teaching didn’t make sense to the non-risk taker, the non-business-owner type, like me.
You see, normal everyday people, especially back then, didn’t think like millionaires. We were raised to get a job, promote within and retire.
Well, that worked for my parents, but not for me. I always wanted more than just a job. Not only does it not work for me, but it doesn’t work for anyone anymore.
The future of online business success
So as I began searching online for opportunities, overwhelm set in quickly. You get started in one business, but then you have to buy this tool, this program, get this mentor; you get the point. And then, you start getting all these other online opportunities that look better than the one you just signed up for…the shiny object syndrome.
You get my point!
So, I actually stepped out of the online marketing venture for about 5 years. I got so tired of just be sold to.
Then one day, when I realized that I quit because of the need to learn how to build a business, nurture it, not be the guru or salesperson I so despised, I realized I found my niche.
I just want to help people find a way to generate whatever income they need or want for their situation, using only the tools they need when they need them, to be successful the first time in their own online business.
I want for people to understand that they are building a business. That the results most-likely will take some time.
Baby steps with daily activities are an important key to success. With continued forward momentum as the driving force your business will feed your inner-business potential.
So here’s to everyone’s success!
Please leave your comments and questions below.