What Are Marketing Tools – What Every Online Marketer Needs To Know

The first question I usually get is what marketing tools do I need? In order to understand what exact tools you will need, you first need to understand their purpose.

Marketing tools are the operational portion of our business. Without them, we would have to walk door to door and use pen and paper to find out how we did.

The online world has made this process so much easier and has made reaching more and more potential customers simple. You just have to put in the time and a usually costs of money. Results follow over time.

Email Tools for Marketing

I am going to start with email marketing, specifically autoresponders.

In order to achieve the great customer experience of a successful email marketing campaign for your business, you want to be sure that you are using a paid email provider such as Aweber, GetResponse, etc.

Email is usually the first form of contact with an online customer you have, so you want to ensure that you’re using an email provider that cares as much about that customer as you do, and won’t get sent to the spam folder. These email providers also check that the email address the customer/client provided is legitimate.

This service is usually around $19.00 per month, with a free trial.

Social Media Marketing Options

Social media marketing is the wave of the future. Every business must not only have an online presence but a social one as well.

The most common venues are:

  • Facebook (Fan Page)
  • Instagram (Followers)
  • Twitter (Followers)
  • YouTube (Video)

With everyone on their cell phone, iPad and whatever else gadget, social media has taken over the way we communicate with just about everyone. So business owners, such as ourselves, must follow this wave.

My recommendation here is to start with Facebook and YouTube. These two platforms do not cost anything to set up, but will create the venues necessary for your customers/clients to reach you.

I will provide more detail on to get started in later posts.

But Instagram is quickly growing, so we are going to have to delve into that arena as well.

Tracking Software – A Must

What is tracking software? A tool used to track everything going on in your business.

  • Visitors to your website
  • Email campaigns
  • Where your traffic is coming from
  • How well your campaigns fare
  • Who’s buying from where and who’s not

This necessary little piece of software explains in graphs and charts exactly what is going on with your campaigns.

Basically tracking software is necessary in order to find out what works and what doesn’t. It provides you the information to streamline and analyze. Usually it is a word or two here or a phrase there.

It allows you to know exactly how you are doing. Are you gaining momentum or do you need rethink your message, product or idea.

Website Versus Funnels – What Is The Difference

Most people know what a website is. They’ve been around a few years. Basically it’s a domain name with content on a server located on the world wide web.

A Funnel however is a tool used instead of a website. When you hear, “you don’t even need a website” advertising, then most likely you will be learning how to use a funnel.

The funnel approach is more campaign oriented, like building blocks. Your advertising platform sends your customers through the funnel instead of a webpage.

The biggest differences between the two:

  • Website
    • A domain on the internet ( a home)
    • It’s static
    • You have to drive traffic to it
    • Hosting
    • Maintenance
  • Funnels
    • Traffic is sent through a funnel (a defined set of steps)
    • No domain or hosting necessary
    • Uses email and advertising campaigns

Basically funnels are the future of websites. Though, I believe, there will always be the need for a static website, just as we still have the need for brick and mortar.

Funnels do make starting a business more convenient and easier to understand. The training is great and support amazing.

Not like the “build a website” days used to be.

Marketing (Advertising) Tools In A Nutshell

Basically, your product, service or idea has a process to go through in order for the customer/client to know that you have the product, service or idea available for them.

Most of this process is from some sort of advertising. This is where social media rules for most marketers.

The traditional email marketing can not be ruled out, though. People still read emails, you just have to be someone they’ve come to trust and have an offer of interest to them.

While you need tools to run your online business, the best tool is YOU.

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