How to Optimize Your Images for SEO – Creating SEO Friendly Photos

So today I’m going to briefly explore the importance of search engine optimization (or SEO) for your images, which will help with your ranking on Google.

How to Optimize Your Images for SEO

Creating SEO friendly images is simple to do, yet many website owners neglect this valuable source of search engine traffic.

To make it even more simple, WordPress has some great tools built in to help you optimize your images, with the use of the All-in-One SEO Pack to maximize your optimization.

The most important thing to know is that while people can see your images, search engines cannot “read” them. They can only read the words in the tags and titles you give your images.

Therefore, these are the areas you want to attend to when adding images to your WordPress site.


Two points to keep in mind:

  1. All images should have ALT and TITLE attributes defined.This is the image equivalent of the doc title or meta description for the page.
  2. Image filenames should have a relevant name, ideally with a keyword in it.For example, an image file of “logo.jpg” might make sense to you, the website owner, but it won’t mean anything at all to a search engine.

    “bethsMarketingTips.png” (for my logo) is a much more descriptive and relevant filename.

Next time you add an image to a WordPress page or post, remember to give the image file a relevant name and fill in the spaces provided for ALT and TITLE tags.

Depending on how many images you have on your site, you may want to go back and at least complete the ALT and TITLE tags.

The All In One SEO Pack

And if you really want to go all out with your search engine optimization, the All in One SEO Pack plugin for WordPress is the #1 most downloaded WordPress plugin.

What is an All in One SEO Pack? Whether you are a beginner, and have absolutely no idea how to optimize your website, or a novice and like to tweak and manage everything, you need some sort of seo pack for your site.

Here’s an example of what it can do for you:.

  • Image XML Sitemap (submitted to Google and Bing to improve your Image SEO)
  • Google AMP support (Accelerated Mobile Pages)
  • Google Analytics support
  • Support for SEO on Custom Post Types
  • Redirect attachment pages to parent post
  • Automatically notifies search engines like Google and Bing about changes to your site
  • Built-in API so other plugins/themes can access and extend functionality
  • ONLY free plugin to provide SEO Integration for e-Commerce sites, including WooCommerce
  • Nonce Security built into All in One SEO Pack
  • Automatically optimizes your titles for Google and other search engines
  • Generates META tags automatically
  • Avoids the typical duplicate content found on WordPress blogs
  • For beginners, you don’t even have to look at the options, it works out-of-the-box. Just install.
  • For advanced users, you can fine-tune everything to optimize your SEO
  • You can override any title and set any META description and any META keywords you want.
  • Compatibility with many other plugins




In conclusion, I thought I’d end this article with where to get free and cheap images for your websites or funnels.

A quick note about licenses. Many of the photographs are free from copyright restrictions or licensed under creative commons public domain dedication.

This means you can copy, modify, distribute and perform the work, even for commercial purposes, all without asking permission.

Usually the restricted photos are noted with a star or a mark and tend to be at the top of the page, as advertising. Scroll below these and you can 1000s of free images on most any topic.

  2. Pexels
  3. Unsplash
  4. Burst
  5. Reshot
  6. FoodiesFeed
  7. Gratisography

Now, these are just a few of the sites that I’ve used over the years. But should help get you started whether your a freelancer, run an e-commerce store or a blogger.

Free to use commercially and editorially. There is no attribution required.

As always, I greatly appreciate your visit and hope that this article was of some use to you. Please feel free to reach out with any questions or comments.



Founding of Beth’s Marketing Tips

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